Early Adopters:

• Installation of new technology
• Access to expertise
• Experience with new technology
• Profile
• Cost reduction (capital and operating) through cost sharing or funding

Energy/Utility Companies:

• New sales opportunities
• Profile
• Support for conservation and sustainability objectives
• A means to facilitate compliance with regulatory and government mandates

Environmental Advocacy Groups:

• Support for sustainability objectives as well as technology deployment and awareness goals

Government:

• Informed filter for project selection
• Pro-active funding support for the introduction of sustainable technologies
• Forum for the implementation of new codes and standards
• Support for a leading industry sector that will create new jobs

Hydrogen and Fuel Cell Industry:

• Opportunity to deploy new products
• Sales, integration, joint ventures
• Product validation and testing in marketplace applications
• Application of new codes and standards
• Development of infrastructure
• Marketing and Profile

Investors:

• Early access to new technology companies and opportunities
• Proactive investment
• Return-on-investment